I’ve always had a keen interest in marketing, thanks to Dr. Lutz and his great marketing class at University of Florida (in fact he’s a favorite professor of BusinessWeek and featured in the article Not the Usual Drill). I’ve recently stumbled accross brandchannel.com, an independent weekly magazine for branding produced by Interbrand. They just published their online study of the top global brands in 2006, and the results are quite interesting. Here are the top 5:
- Apple
- YouTube (!)
- Wikipedia (!!!)
- Starbucks
Surprising isn’t it? Jump to see more details and thoughts.